Construction site at dusk overlaid with a glowing digital network
Product Vision · 2026
GROUND

Make construction workers actually want to train.

GROUND is a workforce platform built for construction, the engagement of Netflix, TikTok and Duolingo with enterprise-grade compliance underneath. Two products, one profile: Ground Corefor learning & compliance, and Ground People for the full people layer on top.

NetflixTikTokDuolingoApple FitnessLinearStripe

One source of truth, four distinct experiences, each presenting the same data in the way that role actually works. This walkthrough is in three parts: The Content, Ground Core (the LMS), and Ground People (the HR evolution).

Worker

A vertical, addictive learning feed. Ground Score, learner roads, one-tap hazard reporting. Mobile-first, offline-ready.

Backoffice

The admin engine room. Certificate verification, course bookings and onboarding, handled as fast, clearable queues.

Management

People management. Team health, compliance RAG status, training progress and hazard acknowledgement, at a glance.

Admin

The command centre. Compliance forecasting, CITB levy reporting, HR integration and one-click audit exports.

PART 01The experience layer

The Content

Before the systems, the reason workers show up at all. Why short-form, role-aware content works where traditional training fails, and how it's delivered and watched.

  • 01The Feed: Netflix on desktop, TikTok in your pocket
  • 02Short, role-relevant content worth watching
  • 03A course library built for office and site staff
The Feed · Signature Screen

Netflix on desktop. TikTok in your pocket.

The primary training experience for workers. Not a course library, not a compliance portal, a feed of short, role-relevant content that is genuinely worth watching.

app.ground.io/feed
For YouListenReadDo
742
Your profile
Featured: Working at Height
Featured this week

Working at Height

The three checks that prevent the most common fall on UK sites. Two minutes that could save your life.

Continue Learning

Working at Height: Harness Checks
Watch
2:40

Working at Height: Harness Checks

PPE That Actually Fits
Watch
1:55

PPE That Actually Fits

Trench Collapse: 3 Warning Signs
Do
2:10

Trench Collapse: 3 Warning Signs

Crane Signals Refresher
Watch
3:00

Crane Signals Refresher

For Your Role · Groundworker

Live Electrical: Lock-Out Tag-Out
Watch
2:30

Live Electrical: Lock-Out Tag-Out

Excavation Permits Explained
Read
1:40

Excavation Permits Explained

Reading the Site Around You
Do
2:05

Reading the Site Around You

Harness Inspection Checklist
Read
1:30

Harness Inspection Checklist

Trending Safety Topics

Silica Dust: The Slow Hazard
Read
1:50

Silica Dust: The Slow Hazard

Hand & Arm Vibration
Watch
2:15

Hand & Arm Vibration

Heat Stress on Site
Do
1:35

Heat Stress on Site

Manual Handling, Reframed
Watch
2:25

Manual Handling, Reframed

Podcasts

On Site: Talking Mental Health
Listen Bonus
12:04

On Site: Talking Mental Health

Sarah Whitman

The 60-Second Toolbox Talk
Listen
8:22

The 60-Second Toolbox Talk

Marcus Reid

Near-Miss Stories That Stuck
Listen Bonus
15:40

Near-Miss Stories That Stuck

Dan Okafor

Why Reporting Pays Off
Listen
9:15

Why Reporting Pays Off

Priya Nair

Desktop · For You feed

Construction safety trainer presenting a short vertical learning clip on site
BrowseFor YouExperts
248
Save
Share
Report
Watch00:08 / 00:42

Working at Height: Harness Checks

Sarah Whitman · Site Safety Lead

#working-at-height #ppe

Mobile · Vertical feed

The Content · Course library

A library built for two very different workforces

The same short-form, role-aware format powers two distinct catalogues. Office and site staff each get content that maps to their tickets, their progression and their day, so nothing on the feed feels irrelevant.

Compliance, professional skills and progression for back-office, commercial and support teams.

Essential training

Data Protection & GDPRCyber Security AwarenessPhishing & Email SecurityHealth & Safety for Office WorkersFire Safety AwarenessEquality, Diversity & InclusionMental Health AwarenessAnti-Bribery & CorruptionModern Slavery AwarenessFirst Aid / Mental Health First Aid

Professional competency

Effective Business CommunicationActive ListeningPresentation SkillsTime ManagementPrioritisation & WorkloadProblem Solving & Critical ThinkingMicrosoft Excel (Beginner to Advanced)Microsoft 365 & TeamsCustomer Service ExcellenceComplaint HandlingConflict Resolution

Development & career progression

Leadership FundamentalsCoaching & MentoringPerformance ManagementConfidence BuildingResilience TrainingEmotional IntelligenceBusiness Finance for Non-Finance StaffCommercial AwarenessStrategic ThinkingInclusive LeadershipUnconscious Bias AwarenessBuilding Inclusive Cultures
PART 02Ground Core · The LMS

The system around the content

The platform that turns content into compliance. Auto-assigned routes from an HR sync, learner roads, competency assessment, hazard reporting, basic gamification, certificate-renewal tracking and cost forecasting, across two surfaces: the worker app and the back office.

  • 01Worker journey, roads & assessment
  • 02Studio: how the content gets made
  • 03Ground Score & compliance leaderboards
  • 04Hazard reporting
  • 05Backoffice, management & admin (HR API, CITB, forecasting)
Ground Core · Worker Experience

The worker journey, end to end.

Inside Ground Core, every worker moves through a single, continuous arc, from the moment HR creates them to staying current and deployable. No dead ends, no blanket restarts. (Career growth lives in Ground People.)

01

Onboarding

Role pulled from HR. Language set. Certificates uploaded by photo.

02

Assessment

Competency check before any retraining is assigned.

03

Learning Feed

90s–3min role-relevant content. Watch, Listen, Read, Do.

04

Ground Score

A single number reflecting training currency and safety.

05

Hazard Reporting

One-tap reports. Points awarded on confirmation.

06

Leaderboard

Site and company rankings driven by safety engagement.

07

Renewals & Currency

Certificates tracked to expiry. Reminders keep workers deployable.

Learner Roads

Progression that feels like a game, not a syllabus.

Every worker is auto-assigned a road based on their role from the HR system. Modules are sequenced and gated, the next node unlocks only when the current one is complete.

app.ground.io/road

Learner Road · Groundworker

5 of 8 modules complete

2 milestones
Site Induction
PPE Essentials
Working at Height
Manual Handling
Excavation Safety
Confined Spaces
Hot Works Permit
Supervisor Path

Desktop · Interactive roadmap

Your Road

Groundworker

Site Induction
PPE Essentials
Working at Height
Manual Handling
Excavation Safety
Confined Spaces
Hot Works Permit
Supervisor Path

Mobile · Scrollable journey

Supply side of the platform

Content Studio

Experts and L&D teams turn a single short video into a fully-structured, multi-lingual learning unit, assessment included, using a simple block-based builder.

studio.ground.io/new-unit
Draft

Intro video

0:29 · captions on

Key point card

Summary of the key takeaway

Knowledge check

3 questions · 1 scenario

Translation set

EN · PL · RO · PT

Desktop · studio.ground.io

Competency Assessment

Prove it once. Skip the resit.

A key differentiator. When a worker uploads certificates from a previous employer, GROUND serves a competency assessment first, clearing modules they already know, instead of defaulting to costly retraining.

Onboarding · Step 2 of 3

Let's check what you already know

CSCS Card

Verified · expires 03/2027

Competency check

We'll ask a few randomised questions on Working at Height to confirm your level, instead of making you resit the whole module.

How the decision is made

01

Upload certificates

Worker adds prior certs by photo or manual expiry entry at onboarding.

02

Take the assessment

Randomised questions from a topic bank. Admin pre-sets the pass threshold per module or role.

PASS

Module is cleared from the road. Time and cost of retraining saved.

FAIL

Module assigned to the road. Management is notified to decide on next steps before training.

Signature feature

The Ground Score

A single, portable measure of a worker's competence, currency, and safety engagement, built like a credit score, owned by the worker, trusted by the industry.

Your portable record

842Ground ScoreExcellent
+72 this quarter
Compliance currency35%
Learning velocity25%
Assessment accuracy20%
Safety engagement20%

12-month trend

842 · Excellent

Top 8% on site

100%

Compliant

47

Ground points

43

Verified credentials

Worker-owned · portable across employers

Ground Core · Gamification

Compliance leaderboards

Gamification kept deliberately simple. Teams, sections and sites are ranked by the share of their workforce fully signed off, turning compliance into friendly rivalry between crews, not an individual points race.

core.ground.io/leaderboards

Rank by

Site total91% signed off215 of 237 fully compliant

East Tower, Phase 2

48/49
98%
2

Groundworks crew

31/32
97%
3

M&E, Levels 4–8

57/60
95%
4

Fit-out crewYour crew

39/42
93%
5

Logistics & gate

22/25
88%
6

Scaffolding

18/24
75%

Desktop · core.ground.io/leaderboards

Safety in the flow of work

Report a hazard in 15 seconds

See something, snap something. A frictionless capture flow turns every worker into a safety sensor, photo, voice note, location, done.

Point at the hazard

1Capture photo or video

New hazard report

Category

Trip / fall hazard

Location

Level 3 · Grid C4 (auto)

Risk level

High, block access

Voice note · 0:08

2Auto-tag & describe

Reported & routed

Sent to the site supervisor and logged on the safety register.

Submittednow
Supervisor notifiednow
Action assignedpending
+15 Ground Score · safety engagement

3Tracked to resolution

Mobile · Hazard capture flow

For the team behind the scenes

Backoffice operations

The administrative engine room, verifying certificates, booking courses and processing onboarding so the workforce stays deployable and compliant without the paper chase.

app.ground.io/backoffice

18

Certificates to verify

32

Course bookings this week

6

Onboardings in progress

23

Renewals due 30d

Certificate verification queue

James O’Connor

CSCS Card · 2h ago

Aisha Khan

IPAF 3a/3b · 4h ago

Daniel Lewis

First Aid at Work · Yesterday

Grace Owusu

Asbestos Awareness · Yesterday

This week’s course schedule

Mon

Working at Height

12/12 seats

Full
Tue

Manual Handling

8/15 seats

Open
Thu

Fire Marshal

15/15 seats

Full
Fri

SMSTS Refresher

4/10 seats

Open

Desktop · app.ground.io/backoffice

For the people running the site

Management dashboard

Real-time workforce compliance and competence at a glance, so site management spend time on risk, not chasing paperwork.

app.ground.io/manager
+6%

94%

Crew compliant

Action

7

Tickets expiring 30d

+24

811

Avg Ground Score

On site

142

Active workers

Compliance by team

Groundworks98%
Steel91%
M&E87%
Finishing76%
Plant95%

Needs attention

Mark Reed

Working at Height expired

Sofia Petrova

Induction overdue

Tom Walsh

First Aid expires in 9 days

Ben Carter

No activity in 14 days

Desktop · app.ground.io/manager

Enterprise control

Compliance command center

A portfolio-wide view for HSE leads and directors, every site, every worker, every credential, audit-ready at any moment.

admin.ground.io

Portfolio overview

4 active sites · 620 workers

90%

Portfolio compliant

4,820

Credentials tracked

31

Expiring this week

SiteWorkersComplianceRisk
Kings Cross N1C142
94%
Low
Battersea Phase 4208
88%
Med
Manchester Spinningfields96
97%
Low
Birmingham Curzon174
79%
High

Desktop · admin.ground.io

PART 03Ground People · The HR Evolution

The people layer on top

Ground already holds a profile for every worker. Ground People extends it into the full employee lifecycle, two-track for site and office, covering onboarding, development, performance, wellbeing, succession and offboarding. The half of construction no platform does.

  • 01Two tracks & employee profiles
  • 02Onboarding journeys
  • 03Check-ins, ESP & career progression
  • 04Performance, recognition & wellbeing
  • 05Succession, offboarding & HR admin
Ground People · The HR Evolution

One profile. The whole employee lifecycle.

Ground already holds a profile for every person, role, competency, certificates, training history and safety behaviour. Ground People extends that into a full people layer. It doesn't replace payroll or contracts; it does what those systems never have: making sure the right people develop, the right conversations happen, and nobody falls through the cracks.

Ground Core

  • LMS & training delivery
  • Competency assessment
  • Learner roads
  • Hazard reporting
  • Ground Score
  • Compliance forecasting & CITB

Ground People

  • Onboarding journeys
  • Employee profiles & skills
  • Check-ins & conversations
  • ESP, performance & recognition
  • Wellbeing, pulse & absence
  • Succession & offboarding
Track A

Site & field workers

No quarterly reviews or development decks. A dignified experience: proper onboarding, clarity on what is expected, visibility of their own standing, and a way to raise issues without it feeling like a formal complaint.

  • Structured onboarding & day-one checklist
  • Living profile, certs & Ground Score history
  • Monthly site check-in, three questions
  • Anonymous concern raising & weekly pulse
Track B

Office & management staff

The full HR development layer. Goal setting, structured check-ins, performance visibility, development planning and succession thinking, genuine visibility for managers and a clear picture for staff of where they stand and where they are going.

  • Sequenced onboarding to day 60
  • Employee Success Planning & career conversations
  • KPI tracking with RAG status
  • Succession flags & internal mobility
Ground People · 01 Onboarding

Onboarding that isn't just a forms exercise

A structured experience from offer acceptance through to the end of a worker's first month, tracked and visible to the business at every step. Site workers get a dignified day-one; office staff get a sequenced journey to day 60 with owners and deadlines.

people.ground.io/onboarding

12

In progress

3

Overdue tasks

5

Complete this week

CW

Connor Walsh

Groundworker · Site · Mon 14th

On track
PS

Priya Shah

Project Manager · Office · Mon 14th

Complete
MK

Marek Kowal

Scaffolder · Site · Wed 16th

Overdue
SB

Sarah Bennett

Quantity Surveyor · Office · Mon 21st

On track

Desktop · HR admin onboarding tracker

Site & field, day one done right

  • Branded digital welcome pack at offer stage
  • Right-to-work, contract & site policies, tracked per document
  • Day-one checklist: PPE, induction, buddy, emergency contacts
  • Cert upload prompt feeds the Ground profile & assessment
  • First-week context content in The Feed, who we are, how we work
  • 30-day manager check-in prompt

Office & management, sequenced to day 60

  • Role-clarity doc, manager defines what success looks like at 30/60/90 days, shared day one.
  • Meet the team, a curated list of who to know and why, not an org chart.
  • IT & access checklist, systems, equipment and email tracked alongside HR steps.
  • 90-day review trigger + anonymous day-30 / day-90 onboarding surveys.
Ground People · 02 Employee Profiles

A living record, not static HR data

A profile per person that grows throughout their time with the company, reflecting who they are, what they've done and where they're heading. Site workers get certs, training and recognition; office staff add skills, goals, development and a private succession flag.

people.ground.io/profile/p-shah
OverviewSkillsGoalsDevelopmentPerformanceRecognition

Skills register

Programme planningConfirmedNEC contractsConfirmedStakeholder mgmtEvidencedRisk managementSelf-declaredCommercial awarenessEvidenced

Goals

3 active · 1 due this quarter

Development plan

NEC4 cert · Leadership road

Recognition

14 notes · last from D. Okafor

“Carried the East Tower handover.”

Desktop · Office & management employee profile

Ground People · 03 Check-ins, ESP & Career

The conversations that actually retain people

The most valuable thing a manager does is talk to their team consistently, not when someone is about to resign. Lightweight check-ins keep the cadence; Employee Success Planning makes it forward-looking; and a dedicated career conversation is where progression actually happens.

people.ground.io/esp/p-shah

Goals — set together, visible to both

Lead East Tower handover

This quarter

In progress

Complete NEC4 certification

This year

In progress

Mentor two junior PMs

This year

Not started

Cut RFI turnaround to 5 days

Last quarter

Completed

Career conversation

Where does this person want to go, what does the company need, and where do those two align? Captured as part of every ESP, the home for progression.

Monthly site check-in

How's it going, Connor?

Three questions. Two minutes. Logged to your profile.

1. How are you finding the work?

2. Any concerns on site?

3. Anything you need from us?

Desktop ESP workspace (office) · Mobile monthly check-in (site)

Ground People · 04 Performance & Recognition

Signals, not surveillance

Managers set KPIs per person or per role; the platform surfaces who is on track, overperforming or at risk, without replacing the human judgment behind those signals. And recognition, tied to a construction-specific culture, takes thirty seconds and lives on the profile forever.

people.ground.io/performance

KPI tracking · RAG status

On Watch Risk

Training completion

Target 100%
96%

Certificate currency

Target All valid
100%

RFI turnaround (≤5d)

Target 5 days
72%

Hazard reports / month

Target 4+
40%
1 flagged overperforming
1 at-risk → HR alerted

Recognition feed

D. Okafor recognised Priya Shah

Site leadership

Carried the East Tower handover under real pressure.

Tomasz N. recognised Connor Walsh

Going the extra mile

Stayed late to make the scaffold safe before the storm.

HR recognised Aisha Rahman

Mentoring

6-month milestone, drafted by Ground, personalised by manager.

S. Bennett recognised Marek Kowal

Safety first

Flagged a near miss that protected the whole gang.

Desktop · Performance tracking & live recognition feed

Ground People · 05 Wellbeing & Absence

An early warning signal, taken seriously

Construction has one of the highest suicide rates of any UK industry. Ground People answers it not with corporate wellness content, but with low-friction tools, a one-question weekly pulse, a private concern line, and absence patterns that prompt the right conversation at the right moment.

Weekly pulse

How are you doing this week?

Anonymous. No name is ever attached to your answer.

StrugglingGreat

EAP support, one tap away

people.ground.io/wellbeing

Team pulse, aggregate only

Fit-out crew · never individual responses

3-week decline, check in
W1
W2
W3
W4
W5
W6
W7
W8

Absence pattern alert

M. Kowal, 4 absences in 12 weeks (Bradford trigger). Manager prompted.

Return-to-work

Absence >5 days starts a phased return workflow with check-in prompts.

Mobile weekly pulse (worker) · Desktop team wellbeing & absence (manager)

Ground People · 06 Succession & HR Admin

The single view for the people function

Not just data, signals, actions and accountability across the whole business. From bench strength and internal mobility down to a dignified offboarding that captures why people really leave. This is where the full lifecycle closes the loop.

people.ground.io/admin

237

Headcount

6 sites · live

12

Onboarding

3 overdue tasks

3.1%

Absence rate

↓ 0.4 vs last period

88%

Check-in compliance

4 managers behind

At-risk, private to HR

  • M. Kowal

    Fit-out

    Absence pattern + low pulse

  • J. Reilly

    Logistics

    Red KPIs, no check-ins

  • T. Adeyemi

    M&E

    Declining engagement

Bench strength

  • Site ManagerDeep
  • Project ManagerAdequate
  • Commercial LeadSingle point

Offboarding & turnover

Leavers this quarter9
Exit surveys completed7 / 9
Rehire-eligible (alumni)5

Leaver checklists, knowledge-transfer handover and anonymous exit data, turnover patterns by team, manager and role.

Desktop · HR admin command centre

Built for the whole workforce

Accessibility & inclusion

Construction has one of the most diverse, multilingual and mobile workforces of any industry. GROUND meets every worker where they are.

12+ languages

Content and UI localise to the languages spoken on UK sites, Polish, Romanian, Portuguese, Punjabi and more.

Captions by default

Every video ships with accurate, auto-generated captions for noisy sites and deaf or hard-of-hearing workers.

Audio-first mode

Listen to any lesson hands-free, designed for workers on the move or with low literacy.

Low-literacy friendly

Icon-led navigation, plain language and visual instruction reduce reliance on dense text.

Works offline

Download units for areas with poor connectivity; progress syncs when back in signal.

WCAG 2.2 AA

High-contrast theming, scalable type and full screen-reader support across every surface.

One-handed ergonomics

Thumb-reachable controls designed for use on a busy, moving site.

In summary

Three parts, one solution

The Content

The LMS

The HR Evolution

GROUND
competence, on the ground.